The Gold Coast isn't just a beautiful place - it's an attitude.

GET UP AND GOLD COAST is an iconic statement that elevates the Gold Coast above the generic swirl of other destinations. It starts a fresh conversation by shifting the Gold Coast from being a place, to being an attitude, a philosophy, and a behaviour. To ‘Gold Coast’ means to tap into our uniquely positive Gold Coast energy and find those wonderful moments – big and small – when you love life.